Have your mobile SEO strategy for your business?
If you don’t have, then you are losing out on your sales!
In 2015, Google announced mobilegeddon 2.0 that rocked the SEO world. And, in 2016, Google introduced us to the mobile-first index. In 2017 Google Intrusive Interstitials Mobile Penalty Rolling Out (SER). And in 2018, Google rolled out the mobile page speed update, making page speed a ranking factor for mobile results.
But the question remains there:
What should be the mobile strategy for ranking?
It isn’t enough to have just a mobile-friendly website.
The innovative up-gradation of Google will mean considerable changes to how you optimize for mobile, voice, and visual hunt.
This blog will tell you that all you need to know about mobile SEO. Take one step ahead with the ultimate solution of mobile SEO.
Why Is Mobile SEO Optimization Important?
Nowadays Mobile phone has become a necessity over the last few years. Now, there are 58% of all search activity in Google done by a mobile phone.
According to Google, there are 27.8 billion activities performed on mobile than desktop. Mobile is the future of all search activity. So that’s why probably why Google is updating their whole calculation to concentrate on mobile search.
What Is Google’s Mobile-First Index?
Google’s Mobile-first Index positions the search results based only on the mobile version of the pages. This also happens even if you’re searching from a desktop.
Before this update, Google’s index would use mix phenomena of desktop and mobile results. Before this update, Google’s index would utilize a blend of mobile and desktop result outcomes.
So that if you looked from a mobile phone, Google would give them the mobile result. Furthermore, if you are searching for something on your desktop, you’d get a desktop result. Google needs both your mobile site and desktop to have similar content.
Strategy To Optimize Your Website for Mobile SEO
#Strategy 1: Responsive Web Design
A responsive website will automatically adjust to the client’s gadget and screen size, regardless of whether they see your webpage from a mobile or desktop.
The main purpose of responsive design is to show your site’s content ideally for the gadget it’s being seen on, which prompts higher conversion and retention rates.
#Strategy 2: Dynamic serving
Uses the similar URL on the device, but creates a different version of HTML for various device types depending on what the server thinks about the user’s browser.
#Strategy 3: Separate URLs
Serves unique code to every gadget, and isolated URLs. This arrangement attempts to identify the user’s device, at that point, the suitable page utilizing HTTP diverts alongside the Vary HTTP header.
#Strategy 4: Optimize for questions, not keywords
Voice search is the most popular search activity on how search is done by mobile phones.
People don’t search for information in the manner in which they type. They ask questions and use more expressive long-tail keywords to search the information they’re looking for.
So, rather than concentrating on keywords (for example best mobile phone), the user asks a question to find your website (for example, which is the best mobile phone?).
#Strategy 5: Speed up loading times
Website speed is another primary consideration that affecting user experience on mobile.
As one of the primary mobile SEO strategies, you have to give a fast loading site to your visitors. Whenever your site has done accurately, Google will rank your site higher among the other slow loading websites.
#Strategy 6: Add schema structured data
Suppose, your website doesn’t get a higher rank position, but you can be noticeable to visible your website with the help of schema markup.
This data structured permits you to enter more data about your website pages to help search visitors understand what they’re about. It also encourages you to change your SERP snippets into rich snippets, which prompts conceivably higher CTR and more traffic.
Schema markup appears in a rich snippet in the search results. The entries have structured data because they not just feature the title and description of the page, but also add feature image and a star rating.
Ultimately, structured data is intended to assist customers in making better choices on which pages to click on from mobile and desktop search results.
Boost your traffic with these mobile SEO strategies that are the most comprehensive you’ll read. However, it provides you with essential and easy to analyze strategy tips. So, you can begin to enhance your website for mobile viewing right now.
The significance of mobile SEO can never be a decline, which is the reason that you need to take these steps now so you can receive the rewards of higher mobile traffic sooner. Hire search engine optimization company to get more out of your business.