The first thing people do when they discover an intriguing business is Google it to find a website. Aesthetically pleasing and user-friendly websites are fantastic. However, if your customers and target audience can’t find them, you’ve wasted a lot of resources for nothing! That’s where your small business SEO strategy steps in.
Contrary to the popular belief, SEO strategies aren’t meant only for large businesses that can invest a lot of money in it. As a small business owner, an adequate SEO strategy brings great potential for your firm. So, how can you use it effectively and achieve the wanted results?
1. Optimize your Google Business profile
Experts agree that SEO isn’t only for Google. However, when customers search for your business online, they are most likely going to search it on that specific engine. So, creating a Google Business profile and optimizing it is one of the best ways to improve local SEO for your company. How can you do it?
First of all, Google My Business is a free service that allows you to inform your clients and customers about your working hours, address, contact details, and many more. On top of that, one of the biggest benefits for small businesses is adding your business to Google Maps. You can also add a customized business description that will draw more customers towards your website, which, by the way, you can add up there too!
2. Find the right keywords
Small businesses heavily depend on on-site optimization. The best way to do so is by implementing adequate target words into your site’s content, title, headers, and meta description. Since this is a strategy you can DIY, you need to know how to conduct it properly.
While intuitive guesses can help you create a list of keywords, to avoid risk consider local strategies for successful optimization. Use adequate tools for generating keywords that will help your business rank higher. Once you’ve generated the right and enough keywords, implement them in your content naturally. Making it sound too forced will reduce your chances of being linked.
3. Mix paid and organic for results
Success can’t happen overnight. Waiting for the first results to kick in can be quite frustrating especially if your entire business strategy depends on the upcoming results. Therefore, mixing your organic results with a bit of paid traffic isn’t such a bad idea. Set aside a budget for paid traffic for your SEO strategy.
Paid search campaign isn’t only suitable in the beginning. While keeping the leads coming in during your beginner’s stage is vital, you need to continuously broaden your target audience. So, if you have places where you simply couldn’t rank high enough, the paid campaign can help you break through. You can beat competition one way or another, the important thing is to keep your business running!
4. Build a team
You can develop and create an effective SEO strategy, but if you want to maintain it on a high level in the longer run, it’s not a one-man’s job! Even though small business owners usually can’t afford to hire a huge team of experts who’ll run your strategy, a manager, link-builder, and content creator can take you far.
To make your small team effective and productive, you’ll also need to work on improving your internal communication. This is crucial for your SEO as the team that works for you also needs to know how to work together. If you’re unsure how to create an internal communication strategy, check out internal communication examples by some of the most successful companies, and follow their story.
5. Measure your results
SEO trends change quickly. To grow your audience and engage them to purchase from you, you need to continuously keep them engaged. Sometimes, no matter how hard you try, your strategies won’t bring you desired results. That’s why measuring your performances and adapting your strategy according to that is one of the vital aspects of small business SEO strategies.
Analytics can tell you a lot about your strategy and your audience. Data such as your visitor’s information, how much they stayed on your page, and which products they looked at can completely transform the way you see your website. This can certainly help your team improve the strategy and boost your sales.
Small business SEO brings numerous benefits to the company. Besides improving the sales and site visits, it also increases brand awareness which is of high importance to your online presence. All this information may seem overwhelming and impossible to accomplish. However, success doesn’t happen overnight, which is why you just need to get started and have your goals in mind!