Sometimes it is hard to imagine or remember the times when we had to search for textbooks and stores for answers and groceries we needed. The internet has brought us a long way ever since. Now, our groceries are just a few taps away and all the answers are with Google, Bing, or any of the preferred search engines. The crowd of information online has brought in innumerable users and they keep rising every day. The excess of information meant an excess of channels that delivered them to users. Unlike television, in the online world, these channels were named websites or webpages.
Where there is a crowd, competition is inevitable. When a user presents the search engine with a certain query, they ought to be presented with the most relevant and recent content. This is how websites are ranked and listed. You might be wondering what does this has to do with SEO? Read this guide and we will put together all the puzzle pieces for you:
A Way of Ranking at Top:
As we previously mentioned, websites get ranked and sorted according to their relevancy to the query. Search Engine Optimization is a technique of enriching your website to increase its discoverability online. Why does the ranking matter, you ask? It helps you in ways of drawing in more customers and familiarizing them with your business. The better your visibility online the more attention and talk you generate about your business.
Here’s How it Works:
As soon as a query is entered into the search engine, they release their virtual automated bugs to collect data from the relevant webpages. The websites with the most recent and relevant data are presented first while the others are sent to the second page of the search results. Now, as internet users, we have all had the convenience of not even needing to go to the second search page. Users find their answers and need on the first page which makes going to the second page redundant. Hence, if your website is shifted to the second page, you get next to zero coverage.
Search engine optimization makes sure you are the first click of the users while going through their search results. This is achieved through the proper use of keywords and rolling out content that is significant and worthy of keeping the audience indulged and focused. Several other factors are also evaluated by the bots such as the crawl ability of the bots through your website and how mobile-friendly your platform is.
SEO and Your Business:
There are several ways search engine optimization helps your business. Basically, it magnets audiences and builds up attention and hype around your website. Subsequently, potential customers get to know your business in a detailed manner. If your articles are share-worthy, the audiences are sure to distribute the link among their contacts and thus begins a chain reaction where your website starts spreading.
Trillions of searches are performed through search engines annually and most are done with commercial intent or to get information about products and services. However, for most non-commercial searches, the evolution of search engines has removed the need to visit the webpage by displaying the answer on the result page, saving the audience that one extra click.
Breaking Down the Phenomenon:
As SEO services help you increase the quality and quantity of your website traffic organically i.e. without having to pay to rank at the top, we can break down its properties into the following categories:
Traffic Quality: Bringing millions of users to your website is pointless if none of them has a business with you. Attracting customers that are genuinely interested in your products or doing business, is the goal of SEO.
Traffic Quantity: Once you have made sure you have the right audience coming through the search engine results pages, the more traffic is the merrier.
Organic Results: Traffic that comes without payment from the search engine results pages are labeled organic. Better the SEO, more organic results.
To keep the quality and quantity of your traffic you need to make sure your website actively rolls out fresh and relevant content to keep the readers and visitors coming.
Your Best Option:
As a marketing tool, SEO is not something that can be taken lightly and handled without expert help. The best option for effectively executing SEO services is to make sure proper time is given into the research of keywords with proper strategies.
Right Eye Marketing has been developing business through exceptional digital marketing services. Our team of experts is equipped with every dexterity required to take your business to the heights of its success. Find all your marketing needs, from web development and social media marketing to SEO services, article writing, and graphic designing, all in one place trusted by the best in business.