Diksha
Want to upgrade your social media in 2020? Well, digital marketing and social media go hand-in-hand, and you need to stay updated! Social media trends keep on evolving every year and this is year is also filled with some new trends. When it comes to social media, there is no shortage of platforms – Facebook, Instagram, and Twitter are a few to name. The list is long! But, the main question is which platform is worth investing in? Well, that’s a keen-witted question! However, we have listed a few social media marketing trends that will help in enhancing your business reach. Let’s read out the details!
Messenger Apps Will Continue to Grow
Do you know that social messengers apps have a huge fan-base among people? Yes, that’s true! People, especially the younger millennials widely use messaging apps for daily communication and sharing purposes. Some of the popular apps are – Messenger, Whatsapp, Viber, and WeChat.
Do you know that Facebook alone has more than 1.2 million users using Messenger to communicate with people across the globe? And, the figures are worth considering! There is no denying the fact that the social messaging platform allows businesses to enhance customer experience and grow the business exponentially.
The messaging apps in combination with artificial intelligence and personalized chatbots help in higher engagement. So, investing in messaging apps is a good choice.
Voice Strategy Will Rule
Ever since the evolution of voice interfaces, search engine trends have changed. Today, people are using voice searches to get access to numerous information. Alexa, Siri, Google Assistant, and Amazon Echo are some of the leading voice assistants. According to recent studies, more than 50% of people are using voice search engines to seek for information.
The primary reason for the popularity of voice search is you can easily get results in seconds without even typing. Contemplating the popularity and usage of voice search businesses need to form content for the voice search audiences. The video strategy will surely make you stand out among the competitors. Try it and see the results!
Stories Will Gain Popularity
The concept of stories is loved by people across the globe, and why not? In just a matter of a few seconds, you can show your world to other people. Instagram, Snapchat, and Facebook are the top trending social media platforms where millions of people post stories every day.
Stories have evolved a lot. Now, users can post videos and have interactive sessions with their audiences. Also, there is no need for you to switch to the casual message chats, you can react to the story only. You can do a lot using stories – you can ask questions to the audiences, get votes, and interact with the audience using the user-generic content. This is a hit trend to follow this year!
Augmented Reality Will Be Mainstream
The futuristic technology of Augmented Reality will go mainstream this year. According to recent studies, it has been reported that by 2020, the augmented reality will reach the market size of $207 billion.
Snapchat is the best-known example of Augmented Reality. We all are fascinated with the cool snapchat filters that keep engrossed. These have been a big hit! Augmented Reality can help you enhance the user experience and keep the users engaged.
Another famous brand like – Sephora is another hit is a big hit for using Augmented Reality. The brand uses different filters in their app to promote various makeup and skincare products. Not just these filters help in promoting the brand but also improve in intensifying the user experience by providing them with more personalized content.
We have listed a few steps in which the marketers can use augmented reality for your business. Read out the list!
- AR and Live Events: You can create live events for your audiences to promote your brand.
- Virtual Stores: You can enhance the shopping experience of your customers by using technology.
- Brand Awareness: Yes, you can effectively create brand awareness using the AR technology and market your brand across the globe.
- Interactive Videos: You can make interactive videos like – how to use the product and engage with your users.
Video Content is Highly Engaging
Videos are the most shared content online. This hot trend is here to stay and will help you keep engrossed with your audiences. Whether you share long-form or short-form videos, you can increase custom engagement using videos.
Videos can help in telling your brand stories more interestingly. YouTube is one of the biggest platforms providing informational and entertaining videos for users across the globe. Facebook comes second in terms of user-generated videos for the audiences. Nowadays, Instagram is a big platform that is using influencers and other promotional videos to engage with users.
Businesses can also opt for Live Videos and interact with users. It has been revealed that more than 80% of users watch Live Videos. You can easily promote your business and tell your audience about your products and services. Users can ALSO share these videos on other platforms and improve conversions. Not just that, the users can comment on these videos and raise inquiries. This will not only help you create interactive sessions with the users but also help in getting their valuable feedback. Videos are a great way to increase website traffic and effective medium to promote your brand.
Social media keeps updating with new updates and algorithms every year. We all know how Covid-19 has affected the social game for business this year, but these social media marketing trends will still be on top. These trends will help you stay in touch with your audiences and keep them informed about your products and services.
So, as you plan your social media strategy this year, do follow these trends to shape your marketing strategy. It’s time to shine on with these strategies and upgrade your business game!
