It doesn’t matter what your forte is, or what your industry is, and what products you offer – digital marketing trends cannot be ignored. Not so long ago, companies required a website and a Facebook page, but now, the time has changed the digital landscape is expanding and evolving so quickly that it’s tough to keep up with the newest trends. Nowadays, there aren’t many too many successful businesses that don’t have an online presence. In 2020, everything is about new technologies and tools that will come to the fore, urging marketers to adapt to keep their organizations at the top. Marketers cannot just sit back, hoping those old methods work forever. Here we have listed down some of the most important digital marketing trends that will help your business reach immense heights in this age of innovation.
Content Marketing continues to be an essential component of digital marketing, although there is an increased prominence on nuance in content. The quality is always going to have an extra edge, but now there’s more emphasis on context and targeting audience. Google is changing its algorithm, it is developing a sophisticated understanding of online content, and so, marketers must think carefully about their target audience and how they can modify content more precisely in 2020. These days the attention span of internet users is so short that creating a content that offers users an immersive experience is highly crucial. Reality ads, quizzes, video content, infographics and embedded calculators are some of its best examples. Around 91 buyers are on a search of interactive content, as the readers quite relate to the material and feel like as if it is made only for them.
Influencer marketing is one of the best ways to promote or sell products or services. It’s all about focusing on using key leaders to convey your brand message to a large market. Hearing a review from our favourite influencer about the product we are interested in doubles our interest. Not only influencers are capable of driving action from your target audience but also cut off a gap between both the entities. Nowadays, social media platforms like Facebook and YouTube are the primary sources of contact between influencers and the targeted audience. Helping marketers to approach audience through giving massive discounts is also a trait followed by the influencers.
Social Media Stories
Social media stories are the best way to boost engagement. Not only the full-screen format stories are dynamic and genuinely immersive but are also easy to share and consume. Stories first made its way through Snapchat, then later followed by Instagram, Facebook, and a little while later, YouTube also launches its story format. This astonishing update in the social media world enables marketers to make good use of FOMO (fear of missing out). Adding links to your social media stories, the constant engagement of followers, using polls within Instagram stories and inviting followers to explain more are some of its major benefits.
Thanks to Alexa, Google, Siri and a host of other smart devices, verbal interaction with devices is continuing to expand and is a big hit! The real reason behind its success is, people like to talk rather than writing a whole sentence, they prefer an easy way out. And now, devices are finally catching up to the way people want to shop, discover and search for new things. However, there’s a setback! The verbal search comes with some exciting challenges. Voice search is very distinct from typing a query, mainly in the results. When a person types their question, the screen shows the results one page at a time. But when someone asks a device to search, the device may only give a few choices at most, and customarily supplies just one option. All in all, It has taken user experience to a whole different level. With voice search on the rise, a bunch of renowned brands like PayPal, Domino’s, Nestle and many has included this incredible technology in their marketing strategies.
Social Messaging Apps
Social messaging apps are taking over as the most popular way to connect with family, friends and businesses. Several of them are free to use. Consumers can make voice calls, video calls and send a chat to others. It has become a cost-effective and easy way for people to get in touch, especially in countries where there aren’t unlimited text message plans. Around 1.3 billion users are active on Facebook, and 10 billion messages are sent between people and business on Facebook Messenger daily. Whereas WhatsApp is no exception, it has 1.6 billion active users, and 55 billion messages are posted every day. It ultimately makes sense if companies use social media apps for marketing their products and services.