Curiosity leads to either a breakthrough innovation or generates ambiguity with its misconceptions. Such is the case with SEO, and local SEO since search engines like Google do not release the algorithm or the criterion on the grounds of which it ranks the websites. This has given way to numerous misconceptions surrounding local SEO, which if believed, has the potential to damage the health of your business in multiple ways, which is why an increasing number of companies are opting for consulting dedicated local SEO services to save their time, money and better utilizes the resources thus saved, towards growing the business.
Keeping this into consideration, in today’s post we are going to discuss some common local SEO misconceptions:
IT IS FOR SMALL BUSINESSES:
The minute someone hears or reads the word, local SEO, they automatically assume it to be a technique designed to boost up small businesses. But this is not the case. Local SEO means, optimizing local business be it big or small for increasing brand awareness, the customer base in that particular region.
LOCAL REVIEWS SHOULD BE THE PRIME FOCUS:
There’s no denying the fact that local reviews are essential for a business, but you should not base your strategy on it. Yes, quantity, utility, and text of the reviews get scanned by Google to determine the authority of your website, but a strong local SEO strategy should have link building, content, etc. that can help your page rank better.
CITATION DONT DO MUCH:
This is not true, adding your business’s name and other relevant information on the listed sites can help your business with its local search engine ranking. The more listing you are in, the higher would be your chances of being in the top in the search results for the local pages.
PREFERRING CITATIONS OVER LINK BUILDING:
While citations are an integral determinant of local business visibility and rank, it can not alone help a business grow locally. Building backlinks are also important. Getting links from websites that have high domain authority can have a significant impact on putting your business on the local map.
ABUNDANT GOOGLE POSTS CAN ENHANCE RANKING:
Having a Google+ page with thousands of followers can surely enhance your business’s social visibility, making your brand look legitimate and trustworthy, but it will have no impact on your local search engine ranking.
NO ONE SEES THE REVIEWS:
While we did say that campaigns shouldn’t be based on how a business is being reviewed, this doesn’t mean that it is not essential. Today people prefer an online review over a personal recommendation, which can have a considerable impact on the business local SERP.
META DESCRIPTION IS IMPORTANT:
This would have been true at the beginning of the SEO, but it isn’t any longer. Now the determinants of local SERP has changed. Google ranks local businesses on the relevance of the content, not meta descriptions, But this should not make you think any less of the meta descriptions as a well-structured one can help boost conversions.
Why take the stress of keeping yourself updated with the continuously evolving local SEO strategy when you can have a dedicated local SEO company in Houston taking care of this digital marketing aspects, entirely, ensuring spike in the Page Rank in the major search engines?