A business can’t survive long without a website. That is the impact technology has created on people’s lives, and the way companies carry out their objectives. Every organisation is wanting to have a meaningful online presence to indulge users.
However, a website that showcases the business on an online portal needs to be attractive and must be competent to represent its objectives to the end-user. There are a lot of things that go into designing a website that best suits the organisation. It ranges from understanding your audience, colour palette to keywords and the purpose of the site.
Here are our six tips to get you started on what you need to know for creating a successful website for your business.
- Choosing a Domain and a Host
A domain name must reflect your brand’s voice. There should be little chances to misspell it and thus, must be simple. Finding the right domain name is requisite to incorporating a combination of SEO with simple spelling and brand identity. Such a domain name will improve your chances of being located on various search engines.
When you are comparing hosting packages, it is necessary for you to consider the nature of your website and business.
To sum it up, an easily accessed business online will have a higher conversion rate.
- Call to Action (CTA)
Placing CTA on your website will encourage users to contact you. It’s essential to have calls to action that addresses the visitor’s level of engagement with the company. An invitation to subscribe to some of your newsletters, or conducting a survey or any other means of customer engagement is appreciated. If they enjoy your initiative, they might become one of your loyal customers.
Regardless of what you ask your visitor’s to do, make sure you include a call to action at least once on each page. In case you aren’t able to handle it on your own, you may get help from custom web design, Melbourne experts.
- SEO-Friendly Content
Irrespective of whether you are reviewing an existing website or launching a new one, you must include SEO-friendly content in your website. By working on improving your site’s code, you can increase your site’s overall return of investment (ROI). SEO-friendly code guides the search engine spiders by providing a precise picture of your site’s content. It also helps improve the overall ranking of the website on search engines.
- Content Management System (CMS)
It’s a backend service that manages your content and the ways it will impact the user experience. Without a reliable backend service, your website won’t be able to create an impact and can be rendered useless. Some of the customisable CMS that is ideal for e-commerce sites are Umbraco, WordPress and Magneto.
Most of the CMS provide customisable plug-ins designed to simplify the process of cleaning up code and enhancing search engine rankings. It is an excellent resource for companies struggling to drive traffic to their websites. There are many companies that can assist you with website design in Melbourne.
- Compatibility with Multiple Browsers
As technology progresses, there is a steady growth in the number of internet browsers. While creating a website, you must make sure that your site is accessible from multiple browsers. Some of the popular browsers include Safari, Internet Explorer, Chrome and Firefox. These are the significant browsers your website must be loading smoothly on, including the older versions. Failing to include any of the platforms, you may miss out on a large section of users. It may be a costly consequence of a progressing business.