User-Generated Content – The component has been in the limelight in recent times among the marketers and the brands to leverage it in their marketing campaigns. Brands and marketers are always looking for opportunities that can help them achieve their key objectives like trust-building, increasing engagement, and driving conversions. In this quest, they have found … Read more

In this age, social media has become immensely powerful and influential over the billions of users. It has evolved into a marketplace to target audience, attract them, and drive results through it. Especially in the events industry, it is essential to create a positive awareness that can help the event to be a successful one … Read more