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Have you ever avoided applying color to your drawing room or any other room of your house because you couldn’t determine the right color application? How many times you have noticed how colors influence your life or mood? How do renowned artists use color to successfully manipulate their artwork and convey their audiences with a certain attitude or empathy?
No mystery lies… even professional artists require a thorough understanding of the various artistic elements and know when to use them to construct a creatively entertaining and productive design to convey feelings and ideas to the audience. One of these components is color!
For me, a perfect work of art reveals the artist’s technological know-how and a message or even a sensation. That’s why I like to see aspiring artists concurrently consider these two things as their journey continues.
We need to understand the different feelings every color can convey and see the beautiful works which each color uses successfully. To understand how each color works, we must learn about its psychology.
Therapeutic Color analysis
A few ancient civilizations practiced chromotherapy or the use of colours to cure numerous diseases. These civilizations include Egyptians and Chinese. Color stimulation or colorology is called chromotherapy. Colorology is a comprehensive or complementary therapy nowadays. In this procedure:
- Yellow is believed to improve the central nervous system and cleanse the body.
- Red is used for boosting the overall well-being of the body and mind.
- Blue is thought to cure infections and relieve suffering.
- Orange is used for pulmonary healing and for enhancing energy.
- Indigo colors are meant to cure various skin conditions.
The Psychological Effects of Color
How and why does color influence our everyday lives? How does each color affects our minds and souls? Although color preferences are rather arbitrary, certain color influences have special importance.
Cool Colors
Cool tones or colors are often represented as peaceful and may also relieve trauma or ignorance to mind. Cool shades on the blue side of the scale include blue, lilac, and green.
Warm Colors
Warm colors elicit sentiments from peace and ease to wrath and aggression. Colors in the red continuum, including red, orange, and purple, are classified as warm colors.
Modern Research on Color Psychology
Most researchers approach color care with cynicism and note that the supposed color benefits are frequently overstepped its bounds. In diverse cultures, shades often have varying interpretations.
In certain instances, the study has shown that color alterations can only be temporary. For instance, in the beginning, a sky-blue room might create relaxed sensations, but the impact dissipates after a short period.
Nevertheless, color has also been shown to have a complex, unexpected influence on individuals. Let’s consider these instances:
- Red color allows people to respond more rapidly and with higher strength, which, according to experts, may be beneficial for physical endeavors.
- Hot-colored placebo pills in a single sample were found to be more efficient than cool-colored placebo pills.
- Blue street lamps can, as per anecdote facts, lead to reduced crime.
- It is much more likely that Black uniforms receive penalties.
- Kids are often more inclined, based upon analysis of the historical evidence of sports teams and their dresses, to associate detrimental characteristics with an athlete with a black uniform.
Color Can Influence Performance
Studies have found that some colors can influence performance. No one wants to do a graduate test with red pen. One researcher has concluded that it hurt test results as most teachers do not want to see red color on the paper. Although the red color is identified as intimidating, thrilling, or enticing, several studies have generally failed to conclude the complete effect of red. Notwithstanding, the researchers reported that the study output was influenced adversely by students’ sensitivity to read before an exam.
Purchasing Behaviors and Colors
Color psychology indicates that various colors show various results. This may range from excitement to fear. But what should you say about your attitude in the colors and different product lines? For instance, the color of the car you purchase might be linked to any specific characteristics or strands.
Your choices on color or why you purchase products could speak about the style you are trying to project. Color choice may sometimes make statements about how we expect someone to view us, from clothes we wear to the car we drive. Many considerations, like ethnicity and age, also can impact our color choices.
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