What’s the Best Way to Monetize Your Mobile App? Ads vs. Subscriptions

First and foremost, why are you creating an application? Most likely, among other things, you want to build customer loyalty, raise brand awareness, attract new mobile customers, and give value to your audience. If you’ve spent a lot of time, money, and effort having Monetize Your Mobile App published, you’d expect it to be a reliable source of income as well. Many people enter the mobile market as a result of their obsession with the multibillion-dollar success of popular apps like Instagram, Vine, and WhatsApp. Although mobile is a big deal, it won’t necessarily translate into a big deal for you. The secret to success is creating a sustainable mobile business rather than just a one-hit-wonder. You should consider how you can capitalize on the fact that 2% of app developers account for roughly 54% of all app income. Before your app’s launch, you must first outline how you will make money from it.

Therefore, if you’re an app developer or marketer hoping to benefit from your apps, keep reading to find out the six most effective monetization techniques.

Making the Best Business Model Decision for I Phone Application Development

Consider which of the business models for apps listed below might work best for your app as we go through them. Start by responding to the four questions below:

  1. What issue is your app attempting to address, and how do monetize an app with ads?
  2. What makes your app special, and would users pay for it?
  3. What additional services do you believe customers of your app would be prepared to pay for?
  4. What business models are being employed by your rivals, and how to monetize an app without ads?

It’s crucial to strike a balance between your desire to attract users and your desire to generate income. Other app business models produce huge download numbers initially and profits afterward, while some earn more money right away at the expense of gaining a ton of users. What’s the schedule for you? Can you afford to sacrifice money at first to gain users? In light of your user’s needs, it might be worthwhile.

Remember that before releasing your app on an app store, you should decide on and incorporate mobile app monetization strategies. You may always adjust your approach over time or even completely abandon it, but when you approach mobile, keep in mind that you’re building both an awesome app and, eventually, a business. It’s also important to note that the models listed below are not mutually exclusive; you can combine them as you see fit or use more than one!

The Benefits and Drawbacks of The Top Six Most Lucrative App Business Models

This model has probably been seen before. You can make it free to download your app by utilizing the in-app advertising business model. You want to increase the number of users of your product and learn more about them. This data is aggregated and then sold to app developers so they can use it to make specialized advertisements for your app.

Pros of In-App Marketing

  • Monetize Your Mobile App are in a great position to gather a tonne of user data (such as their in-app behavior and their location).
  • Allows you to fast increase your user base because people prefer free apps.
  • Can be successful with the use of focused, moderate advertising (ads are interesting yet limited)

Cons of In-App Marketing

  • People find apps irritating, therefore the model is not new, and this could lead to app turnover.
  • Mobile advertisements might ruin your app experience by taking up space on the already small screen.
  • For specialized or utility apps that are made to assist users in carrying out crucial tasks, this paradigm won’t work (ads will be too unnatural and intrusive in this setting when individuals are only looking for quick solutions)


In-app advertisements and freemium apps have the characteristic of being supplied for free. However, some functions are gated and require payment to open. In other words, users have access to an app’s fundamental functionalities, but premium or proprietary extras come at a cost. The idea behind this model is to draw users to your app while providing them with a detailed preview of what it is capable of (without giving them everything). The objective is to increase the number of app users and keep them interested until they agree to pay for further in-app features.

Pros of Freemium Apps

  • This Monetize Your Mobile App business model makes it simple to attract a sizable user base and promotes your software so users become enthralled (unlocking opportunities to upsell)
  • Try-before-you-buyers are more likely to later become involved and devoted customers.
  • It is a flexible model because practically any vertical can be used with it.

Cons of Freemium Apps

  • App attrition will be high if you provide too few features for free.
  • It will be challenging to persuade your current user base to pay for an upgrade if you provide too many features for free (since the upgrade won’t add much value).
  • App marketers need to be cautious not to offer a poor app experience to a sizable portion of their consumers (those who are using the free version).

Paid Apps 

The premium app business model merely indicates that your app’s download is not free. Before customers can use our software, they must buy it from an app store. Paid apps can range in price from $0.99 to $999.99, and each new user brings in money upfront for businesses. Your ability to present the perceived value of your software with a killer app listing (which includes screenshots, five-star reviews, etc.) that sets your app apart from your rivals is the secret to success while using this tactic.

Let’s take a look at Calendars 5, a $4.99 productivity software available in the Apple app store as an illustration. A “smart calendar” that integrates tasks, human language, and reminders in a simple and eye-catching interface is how Calendars 5 presents itself when you look at its iTunes listing. Rich screenshots of the app’s listing page highlight its modern aesthetic and rave user reviews of its exceptional functionality. Within a few seconds, the software may persuade users that it is superior to Apple’s default calendar and is therefore priceless.

Pros of Paid Apps

  • With each new download, app marketers and developers are paid upfront.
  • An app’s paying customers are more likely to become active users (since they spent money to purchase your app vs. choosing a free one)
  • The software typically has no in-app advertising, providing a better user interface.
  • This business model encourages app developers to prioritize innovation because users anticipate premium apps to be the best of the best.

Cons of Paid Apps

  • Because of the saturation of app stores, selling an app is challenging (stiff competition from many free apps)
  • App stores receive a portion of the money made by purchased apps (Apple receives about 30%).
  • A decreasing portion of app store revenue comes from paid models.
  • Less than 500 downloads per day for 90% of premium apps (cost-barrier to gaining a large number of users)

In-App Purchases 

This method of app monetization platforms reserves the proceeds from the sale of real-world or digital commodities within your app. A wide range of consumer goods, such as clothing and accessories, are available for purchase within apps. But in-app purchases can also be made for virtual items like additional lives or in-game money. Make sure that whatever it is that your app sells, in-app transactions feel like a natural component of the app.

Pros of In-App Purchases

  • This app’s business strategy is adaptable enough to work for different industries as well as eCommerce/mCommerce firms.
  • With the least amount of risk, in-app transactions can enable app marketers to generate comfortable earnings.
  • Deeper levels of engagement may result from the purchase of virtual items (growing Monetize Your Mobile App)
  • Because brands don’t have the standard overhead on mobile that brick-and-mortar retailers do, the profit margin is typically high with this approach (like staffing and rent)
  • Flexible design that may be modified to incorporate partnerships and affiliate programs that increase referral income

Cons of In-App Purchases

  • Virtual products purchased within an app (but not tangible goods or services) are typically subject to a revenue share agreement with app stores.
  • Due to government pressure to impose stronger rules to stop youngsters from making unintended in-app purchases, this model previously earned negative headlines.
  • If an app offers in-app purchases, it must be more open on its app store listing page (which may prevent some people from downloading)


The paywall app business model resembles the freemium model, with the exception that it places more of an emphasis on content gating than features. A paywall forces app users to sign up for a premium subscription after they have viewed a set amount of material for free. This business model enables businesses to generate recurring revenue and works best for service-oriented apps.

An app that converts news articles into podcasts, is an illustration of an app that makes use of this app business model. Users of Umano can only listen to a certain number of stories before purchasing a premium subscription. This approach allows users to become familiar with Umano’s best features for a set period until they become interested enough to pay for unrestricted access to the service and its content.

Pros of Paywalls

  • People get to use all the features of your app, which lengthens user sessions and reduces app turnover.
  • Since subscriptions are were typically auto-renew, this app’s business model generates a consistent weekly, monthly, or annual flow of revenue (depending on your arrangement).
  • Subscribers have a higher likelihood of being devoted and active app users.
  • App developers and app marketers are encouraged to create premium content that is worth paying for through subscriptions and content gating.

Cons of Paywalls

  • Not readily applicable to all verticals (most suited for news, lifestyle, and entertainment apps since they can limit content like articles read or videos watched)
  • Choosing where and when to install a paywall might be challenging (what is the ideal limit to use?)


The sponsorship business model for apps is most likely the most recent to enter the mobile market of all those described in this article. Sponsorship comprises working with advertisers to offer incentives to your users for accomplishing specific in-app tasks. Brands and agencies pay to participate in an incentive program under this strategy. By collecting a cut of the money generated by prizes that are redeemed, your software makes money. This will enable you to include advertising in your app that improves user engagement.

Pros of Sponsorship

  • A creative software business concept that may be used in other industries
  • Because it is pertinent and tied to the function of an app, this advertising strategy is probably better appreciated by app users.
  • Users profit from free promotions, app developers and marketers make money, and advertisers receive additional ad space.
  • This type of advertising can be coordinated with the conversion funnels for your app.

Cons of Sponsorship

  • Mobile marketers need to exercise caution when choosing which actions to reward within their Mobile App Development Services (Apple has been cracking down on incentivizing downloads and social sharing)
  • This app’s business strategy hasn’t undergone as much rigorous testing as others (results and success may vary)


We should anticipate a trend toward more hybrid models as the app landscape becomes more complex. For instance, you could employ a “freemium” strategy where you give consumers a paid upgrade to an ad-free version after they’ve used the “free, but with ads” model for a while.

Written by Delimp Technology

Delimp Technology is a Leading Digital Marketing Firm in Dubai, UAE. We Provide a Wide Range of Services to Help Our Clients to Grow Their Businesses at an Undefined Pace. We as Delimp Technology Offer a Variety of Services Including Mobile App Development, Web Development, SEO, SMM, PPC, 3D Design, Gaming, Ui/UX Design, and More. This Is Done with a Blend of Traditional and Modern Marketing Efforts. Our Services Are Available Globally, Including in the Middle East and the United States. All Over the World.


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