Pure Electric UK Reviews 2023: Biggest Online Electric Bikes Store


Pure Electric is the biggest online electric bike store and one of the most comprehensive online bike stores in the world. It offers a range of market-leading scooters and electric bikes, along with accessories and advice.

Their goal is to help change the way we move. They believe electric scooters and e-bikes can make a real difference in our daily lives.

All Aspects of Electric Cycling

Pure Electric UK is one of the biggest online electric bike stores and has been established since 2018. Their range covers all aspects of electric cycling, including e-bikes, e-scooters, e-bike accessories, e-scooter accessories, and more.

Comprehensive Set of Consumer Reviews

They also offer a comprehensive set of consumer reviews, which can help you to make a decision about the model that’s right for you. The car ratings and reviews are available in a variety of categories, such as performance, comfort, value, interior and exterior design and build quality.

Petrol-Powered Variants

The XC40 Recharge Pure Electric is a lot of fun to drive, and we’re impressed that Volvo has managed to make a purely electric SUV feel as good as the petrol-powered variants. While the steering feels a bit too light for some corners, it’s excellent around town and around fast roads as well.

If you want to be more playful, there’s an option in the driver assistance settings called ‘Steering feels firmer’ that adds a little extra weight to the steering. It’s useful for those times when you’re aiming to go as fast as possible and want to really get stuck in, but it’s not for everyone.

It also doesn’t have as much luggage space as some rivals. But that’s a trade-off for its spacious cabin and comfortable driving experience.

Pure Advance and Pure Advance Flex

Unlike most other e-scooters, the Pure Advance and Pure Advance Flex are incredibly stable and easy to steer. This is thanks to the twin foot pads that sit alongside each other rather than on the side of each scooter, which is a design choice that Pure Electric claims will make them safer and more enjoyable to ride.

Read More :> Pure Electric Launches Two New Machines

They also come with a host of safety features, including front and rear indicators that make other road users aware of your presence and are four times brighter than the previous generation models. There’s also a hazard warning light on the dashboard that can be turned off or on depending on your level of visibility.

They’re all powered by 500W-rated motors that can cover 40km (25 miles) on a single charge. They’re also IP65 rated for water resistance, making them ideal for use in damp conditions.

Small Number of Stores

Despite a relatively small number of stores, Pure Electric UK has a well-oiled machine when it comes to customer service. Its website and app offer a plethora of ways to interact with the company, including a nifty chat function, where you can speak to a human being in real-time.

The company also boasts a top-notch warranty scheme. All of its e-scooters come with a no-quibble one-year guarantee, which means that if something goes wrong with your purchase you’re covered. The company’s UK-wide network of dealers also offers a range of other services including a handy repair center and a dedicated warranty call center.

Loading & Scrolling

Its slick customer service has made it stand out amongst the competition, and its product range is impressive as well. While the website may have a few issues with loading and scrolling, it’s easy to navigate through the wares on offer and the team is more than happy to answer any questions you might have.

Best of all, Pure Electric’s free nationwide delivery is a godsend and will get your bike on its way to you in no time at all. It also has a large range of accessories to choose from, including helmets, bags, and lights to name but a few.

Top-of-the-Range Electric Bikes

Pure Electric UK is the largest online electric bikes store in the UK. It offers a wide range of products, from entry-level electric scooters to top-of-the-range electric bikes.

With a range of brands to choose from, there is something for every type of rider. The brand also sells e-scooter accessories, making it easy to find what you need for your commute.

The brand’s e-scooter line-up has been expanded in the past year. Two new models have been introduced, aimed at improving the rider experience and safety.


Both the Pure Advance and Pure Advance Flex e-scooter feature a forward-facing, feet apart standing position that is said to offer more stability and comfort for riders.

This is a big improvement over a traditional e-scooter where the rider stands slightly twisted, with one foot in front of the other. This new design places the rider’s feet shoulder-width apart, offering a more comfortable and stable riding experience.

Company’s Previous Generation E-Scooters

In addition to this, the new models come with front and rear LED lights that are four times brighter than those used on the company’s previous generation e-scooters. This helps other road users see the scooter’s presence, as well as ensure safety.

These bikes are powered by 500W-rated motors that deliver 710W of peak power, meaning they can accelerate to high speeds and tackle hills easily. They also have a range of up to 40km (25 miles), with the Pure Advance+ covering 50km on a single charge.

Class-Leading IP65 Waterproofing

The e-scooters also have class-leading IP65 waterproofing, meaning they can be ridden in rain and puddles. In addition, they all feature 10-inch air-filled tyres that are more puncture-resistant than the competition.

The brand also plans to expand its retail network in the future. Currently, there are 280 employees working in the store network. This number is set to rise by around 50% in the near future, according to a spokesperson.

E-Scooters & Electric Bikes Store

Pure Electric UK has 17 stores across the country that sells both e-scooters & electric bikes store. But the company has announced it will be closing the bulk of its bricks and mortar outlets to focus on selling its own branded e-scooters on the company’s website and through partner stores.

Final Words:

The firm also made a name for itself with the cheapest e-scooter on the market, and it has a reputation for customer service that could be improved by some fresh blood. In the EV space, Pure Electric has some competition from a number of upstarts and established brands such as Velocity and Greenpower in the UK, along with some stalwarts such as Bike and Roll. Despite this, it has not yet won the coveted electric bike retailer of the year crown. It has also not beaten the competition on price, a point it will need to remedy if it wants to remain in the top tier of electric cycle retailers. It is the biggest online e-bike store in the UK by some distance, with a website that covers a wide spectrum of e-biking needs from first time buyers to advanced riders.

Written by Joseph Deshields

I am an seo expert & content writer

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