Congratulations, your efforts have finally paid off. You’ve climbed to the top of the search engine results pages (SERPs) after putting in a lot of time and work. However, SERPs are not static. SEO is a dynamic field. Simply being at the top of the SERPs does not guarantee that you will remain there. Google’s algorithms change constantly, so you must work diligently to maintain your top ranking. What are the tactics for retaining your top rankings? One of the ways is partnering with a professional SEO company. What are the other ways? Let’s talk about it:
Optimize CTR (Click-through Rate)
You might be feeling on top of the world because your business is ranking in the first position for some keywords. But, remember that your competitors can change that anytime when they start ranking for the same keywords. To maintain your rank, begin by analyzing links. Your links should be more clickable and should be up to date.
The CTR for individual keywords and links on your site can be examined using the Google Search Console tool. If the CTR for a particular keyword drops over time, you can bet that Google knows about it too. If you are a novice in the field of CTR, you can take the help of a search engine optimization agency.
To maintain your rankings, identify the source of the issue. There might be an issue with your title tags. For example, an article title, which still reads “Top 5 ways to boost your organic ranking in 2018,” needs updating. One of the most effective techniques for maintaining SEO results is to examine and update title tags regularly.
Create Fresh Content
You’ve probably heard the phrase “Content is King” in digital marketing. You can stay on top of your SEO marketing game by associating with SEO services agencies and continuously producing high-quality content. How?
- Engaging content will keep your audience returning to your website, resulting in increased traffic.
Internally link your new content with relevant old pieces on your blog. This will help you to rank for long-tail keywords without the need for link building.
Make Sure Your Site is Speedy
Site loading speed is critical, especially for mobile sites. Google considers site speed to be one of the main factors when ranking pages. Google says mobile pages should load in under a second.
You can do different things to increase your site loading speed, like:
• Find a faster hosting service.
• Revamp and compact the images on your website.
• Having too many redirects on your website can confuse and slow down your server. Whenever possible, avoid redirects.
The Bottom Line
It’s not easy to get to the top of the SERPs. Therefore, ensure that it remains thereby following the tips given above. Other than that, you can always partner with the best digital marketing agency. They will guide you in such a way that you can retain your rankings. Also, confirm the algorithm updates and SEO news on continuous basis to keep updated on why pages are ranking poorly.